Ari Finlan is a busy media manager for a popular online news network. As the company’s interactive division grows, she’s responsible for acquiring, managing and publishing all video content, as well as covering web maintenance two days a week.
“I don’t have time to pick through pages and pages of video stats, and I really can’t afford to guess. I need analytics that are spot-on—that let me know, immediately, which videos are going viral, so I can fine-tune the placement, the visual format, even the sharing of videos to our affiliates.”
Ari, meet VMIX Analytics. VMIX Analytics, your new best friend Ari.
VMIX’s new and greatly improved analytics suite gives media managers like Ari up-to-the-minute, visual stats that show how video content is performing on their websites.
In general, the new VMIX Analytics dashboard (to be released in May) lets you track multiple metrics in a single, simple view:
* Video user engagement, including loads, plays and completions per video
* Plays on specific players and domains
* Plays for specific playlists and genres
* Performance across multiple VMIX accounts
It’s all there.
Value for Media Managers
For media managers, though, it gets a lot more complex and detailed – in a good way! At a glance, Ari can see her six top videos based on loads, plays and plays completed, and she can gauge their relative performance from day to day, viewing stats for up to two years.
Fine zoom control makes it easy to isolate timeframes, and all reporting can be viewed in either graphic or tabled views.
Ari can also target her highest performing video players and websites, and see which of her playlists and genres are most popular with viewers.
Analytics in 3D
Possibly the most useful tool, VMIX Analytics Total Exposure tab, gives media managers a broader, deeper, more holistic view of how their media is performing and how viewers are participating.
Total Exposure presents the total number of loads, plays, and plays completed from day to day for all media in your account. It also identifies the number of unique loads, plays and completions for your media. And unique load and play stats give media managers a firmer grasp on how viewers are using their sites – how many videos a viewer is watching per session and whether they stay on a site for a while or visit sporadically throughout the day.
Embed and Share Your Stats Anywhere
VMIX Analytics also makes it easy for Ari to share data. In a few seconds, she can build a report showing how videos are performing on a specific sports page. She can then email the graph, export it in table format, or embed it “live” on the news network’s intranet site. Data in the embedded view will update in near real time, making her job a whole lot easier.
“My top priority is knowing what viewers want to see most and making sure it’s there. VMIX Analytics help me spot trends quickly and monitor them—and making that data easy to capture and share is a real bonus.” enter url proxy surf browse
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